Privacy Policy

Privacy Policy

Last updated: 14/01/2026


Cared4 (“we”, “us”, “our”) is committed to protecting your privacy and handling personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect personal information when you use our website.


1. Who We Are


Cared4 is a UK-based platform that connects individuals and families with vetted care providers and offers marketing and promotional services to approved care businesses.

For the purposes of data protection law, Cared4 is the data controller of personal information collected through this website.


2. Information We Collect


We may collect and process the following types of personal information:


  • Name, email address, and telephone number
  • Location details, including postcode
  • Information about care needs or preferences submitted via enquiry forms
  • Information submitted by care providers during membership applications
  • Communications sent to us via forms or email
  • Website usage data collected through cookies and analytics tools


We only collect information that is necessary to provide our services.


3. How We Use Your Information


We use personal information to:


  • Process care enquiries and connect users with suitable care providers
  • Communicate with users regarding enquiries or requests
  • Manage care provider applications and memberships
  • Provide and manage marketing services for members
  • Improve our website, services, and user experience
  • Comply with legal and regulatory obligations


4. Sharing Your Information


When you submit an enquiry through Cared4, your information may be shared with selected, relevant care providers so they can respond directly to you.

We do not sell or rent personal data to third parties.


We may share information with trusted third-party service providers (such as website hosting, analytics, or marketing platforms) where necessary to operate the website and deliver services. All such providers are required to process data securely and in accordance with data protection laws.


5. Legal Basis for Processing


We process personal data under the following lawful bases:


  • Consent – where you have given clear permission
  • Legitimate interests – where processing is necessary to provide our services
  • Contractual necessity – where processing is required to fulfil an agreement
  • Legal obligation – where required by law


You may withdraw your consent at any time.


6. Data Storage and Security


We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.


Personal data is stored securely and retained only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements.


7. Your Rights


Under UK GDPR, you have the right to:


  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)


Requests can be made using the contact details provided on the website.


8. Cookies


Our website uses cookies to improve functionality and analyse usage. Further information is available in our Cookie Policy.


9. Changes to This Policy


We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of the website constitutes acceptance of the updated policy.


10. Contact Us


If you have any questions about this Privacy Policy or how your personal data is handled, please contact us via the Cared4 website.